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1.  OBJECTIVES OF THE PROGRAM

Through this programs, the department has the objective of producing:

· professionals who are capable of market planning, organizing, directing and controlling activities of private, public, non-government and government organizations;

·professionals who can competently manage marketing, finance operations, human resource, materials, information resources etc.;

· professionals who are responsive and effective in working with and through others as well as capable of making and implementing decisions;

·  professionals capable of searching and developing opportunities as well as tackling problems;

·   professionals who are able to face the challenges of today's and tomorrow’s highly complex and competitive environment.

2.  ADMISSION REQUIREMENT

· The University College, in general, admits students based on the rules and regulations of the Ministry of Education (MOE) for higher education institution entrance.

·  Students transferred from accredited degree programs of other higher education institutions are eligible for admission on the basis of accreditation and reaccreditation guidelines of the MOE.

·  Students from diploma and TVET background are eligible for admission when they fulfill HE entrance as well as rules and regulations set by MOE

· The University may use entrance examination as a screening method when the number of applicants exceeds the available spaces.

·  The University gives priority for female and applicants with special needs.

 

3.     LIST OF COURSES

Major Courses

Course Code

Course Title

Credit Hours

Prerequisites

Mkt 201

Principle of Marketing

3

No prerequisite

Mkt 202

International Marketing 

3

Mkt 201

Mkt 212

Administrative & Business Communication

3

Mgt 201

Mkt 311

Business Law

3

No prerequisite

Mkt 301

Product Planning and Development

3

Mkt 201

Mkt 302

Pricing Policy and Strategy

3

Mkt 201

Mkt 461

E-commerce/Digital Marketing

3

Mkt 201

Mkt 312

Customer Behavior

3

Mkt 201

Mkt 321

Materials Management

3

Mgt 201

Mkt 322

Marketing Research Method

3

Mkt 201

Mkt 312

Service Marketing

3

Mkt 201

Mkt 342

Customer relationship Management

3

Mkt 201

Mkt 341

Import and Export Policy Procedure

3

Mkt 202

Mkt 442

Seminar in Marketing

3

Mkt 201

Mkt 401

Promotion Management

3

Mkt 201

Mkt 441

Distribution Management

3

Mkt 201

Mkt 411

Sales Management

3

Mkt 201

Mkt 412

Advertising

3

Mkt 201

Mkt 421

Entrepreneurship and Small Business Management

3

No prerequisite

Mkt 422

Agricultural Marketing

3

Mkt 201

Mkt 431

Marketing Information System

3

Mkt 201

Mkt 432

Industrial Marketing

3

Mkt 201

Mkt 402

Retail Management

3

Mkt 402

Mkt 451

Brand Management

3

Mkt 301

Mkt 452

Strategic Marketing Management

3

Mkt 201

Mkt 462

Research Project in Marketing

3

Mkt 322

 

Total

78

 


Related Courses

 

Course Code

Course Title

Credit Hours

Prerequisites

Mgt 201

Introduction to Management

3

No prerequisite

Mgt 211

Mathematics for Management

3

No prerequisite

Mgt 212

Statistics for management

3

Mgt 211

Mgt 331

Risk Management and Insurance

3

 Mgt 212

Acct 201

Principles of Accounting I

3

No prerequisite

Acct 202

Principles of Accounting II

3

Acct201

Econ 201

Microeconomics I

2

No prerequisite

Econ 202

Microeconomics II

2

Econ 201

Total

22

 

 

 

Common Courses

Course Code

Course Title

Credit Hours

Prerequisites

Eng 201

Sophomore English

3

No prerequisite

Psy 201

General Psychology

2

No prerequisite

Civ 202

Civics and ethical education

3

No prerequisite

ICT 201

Basic Computer Skills 

2+3lab

No prerequisite

Total

10+3 lab